AI could make an economy seat feel like first class | Bernadette Berger

Devin talks with Bernadette Berger, Director of Innovation at Alaska Airlines, about the future of air travel. Bernadette is a self professed air plane nerd and has over a decade of experience designing the aircraft architecture of some of the world's largest commercial jets. The two discuss solving baggage anxiety, which tasks are still better suited to humans versus AI, and what raising a toddler can teach you about business leadership. And yes, “haba maba” comes up – it’s not just baby talk. 

[03:06] Baggage Anxiety

[05:35] Fairness and Justice in Air Travel

[08:20] Personalized Air Travel and AI

[12:38] Designing For The Seams and New Destinations

[15:55] HABA MABA

[20:23] AI and Human Superpowers

[24:03] Speed Round

Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company. 

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